SEO

Should Link Building Be A High Priority for Your SEO Efforts? Let me be clear; I am not going to argue that your backlink profile should not be a consideration in your law firm’s Search Engine Optimization efforts. However, both honest misunderstandings and bad information circulated by bad actors continue to permeate discussions on the […]

Some attorneys we’ve talked to think SEO “doesn’t work” for them. They’ve tried writing content, building links to their site, creating a good design…and it hasn’t driven clients to their firm. To add insult to injury, these attorneys are being told the only way to make their online marketing work is to pay more money on […]

With the proliferation of “fake news” and spam across the world wide web, it is a constant struggle to identify and weed out the truth from the frauds. In February of this year, Google published a whitepaper explaining their philosophies and methods of evaluating the trustworthiness of information online. In the paper, it is explained […]

I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]

Since Google introduced “infoboxes” to their search results pages (SERPs) in 2012, they have continued to expand the types of knowledge that they display, as well as the depth of information that they provide. This has especially held true in recent years, as they have added answer cards to the top of SERPs, essentially telling […]

Google recently rolled out an update to the Google My Business platform that changes the way that a service area is defined for local businesses. This change allows you to be more specific with your service area, and it should provide a better experience for people searching for local businesses that are available in their […]