With the proliferation of “fake news” and spam across the world wide web, it is a constant struggle to identify and weed out the truth from the frauds. In February of this year, Google published a whitepaper explaining their philosophies and methods of evaluating the trustworthiness of information online. In the paper, it is explained that […]
SEO
SEO vs. SEM: Which Should Your Law Firm Invest In?
I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]
Is Organic Search Dead? No, But It’s Not the Same.
Since Google introduced “infoboxes” to their search results pages (SERPs) in 2012, they have continued to expand the types of knowledge that they display, as well as the depth of information that they provide. This has especially held true in recent years, as they have added answer cards to the top of SERPs, essentially telling the searcher […]
Google My Business Changes How You Define Your Service Area
Google recently rolled out an update to the Google My Business platform that changes the way that a service area is defined for local businesses. This change allows you to be more specific with your service area, and it should provide a better experience for people searching for local businesses that are available in their […]
FAQ: Why is That Law Firm Ranking Higher Than Mine?
We get this question a lot. It often comes to us in two ways. First, someone at a CLE will come up during a break and tell us all the things they are currently doing to work on their search ranking. But they are frustrated because some other law firm is ranking above them on […]
3 Tips For Starting Paid Advertising
By Justine Daley If you attended our webinar about paid ads , or are an avid reader of our newsletter, you’ve likely realized that there are a million bazillion ways to advertise for your law firm. Okay, maybe not bazillion, there are a lot, definitely more than one hand’s count; but that is beside the point. With the large opportunity […]
