Since Google introduced “infoboxes” to their search results pages (SERPs) in 2012, they have continued to expand the types of knowledge that they display, as well as the depth of information that they provide. This has especially held true in recent years, as they have added answer cards to the top of SERPs, essentially telling the searcher […]
Trends
Google My Business Changes How You Define Your Service Area
Google recently rolled out an update to the Google My Business platform that changes the way that a service area is defined for local businesses. This change allows you to be more specific with your service area, and it should provide a better experience for people searching for local businesses that are available in their […]
Alexa, is my Law Firm Website Optimized for Your Voice Search?
If you don’t currently own one of the 33 million voice-driven devices like an Amazon Echo or Google Home , you probably an Android or iPhone which has voice search built in out of the box. All of these devices are pushing consumers to get more comfortable with voice search. In fact, back in 2016, Google CEO Sundar Pichai said that 20% of queries Google gets […]
We Analyzed Top-Ranked Law Firm Websites Across Top Markets And This Is What We Found
If linkbuilding isn’t a piece of your digital marketing strategy, you’re missing out. Your website backlink profile—simply put, all of the websites linking to your law firm site—is a key ranking factor and most will tell you that it is safe to assume that it is the number one factor that Google takes into account. […]
Focus On Conversion To Maximize Your Mobile Traffic
Website traffic from mobile devices is at an all-time high. As of January 2017, over 77% people own a smartphone and the trend isn’t going to stop anytime soon. These people use their phones for just about everything, including finding an attorney online.
We have seen mobile traffic increase significantly for all of our clients over the last several months. This is probably true for your website too. What are you doing to maximize these visitors and promote conversion?
Meet your Clients on Facebook Messenger
By Justine Daley According to Pew Research Center’s Social Media Update 2016 , Facebook is still the most popular social media platform, largely due to the continuous increase in adults that join the platform. And the ways to market your law firm on Facebook seem to be growing every day. If you’ve been reading our newsletters and watching our webinars, you know […]
