Increase the ROI of your marketing campaigns from the middle-out, with improvements to the way you capture, screen, and schedule new leads. By Maddy Martin, Smith.ai Maddy recently joined us on our GNGF LIVE! broadcast where we discussed referrals, your intake process, and more. Catch the replay here . Solo attorneys face extra burdens compared to lawyers working for bigger […]
Trends
Protect Your Referrals Online Challenge Day 22: Google Analytics & Search Console
Now that your website has the minimum items required to Protect Your Referrals, we need to make sure that Google knows that it exists. We also want to setup Google Analytics so that you can track different metrics about your websites performance. There is a lot of advanced data analysis that you can do with […]
Is Organic Search Dead? No, But It’s Not the Same.
Since Google introduced “infoboxes” to their search results pages (SERPs) in 2012, they have continued to expand the types of knowledge that they display, as well as the depth of information that they provide. This has especially held true in recent years, as they have added answer cards to the top of SERPs, essentially telling the searcher […]
Google My Business Changes How You Define Your Service Area
Google recently rolled out an update to the Google My Business platform that changes the way that a service area is defined for local businesses. This change allows you to be more specific with your service area, and it should provide a better experience for people searching for local businesses that are available in their […]
Alexa, is my Law Firm Website Optimized for Your Voice Search?
If you don’t currently own one of the 33 million voice-driven devices like an Amazon Echo or Google Home , you probably an Android or iPhone which has voice search built in out of the box. All of these devices are pushing consumers to get more comfortable with voice search. In fact, back in 2016, Google CEO Sundar Pichai said that 20% of queries Google gets […]
We Analyzed Top-Ranked Law Firm Websites Across Top Markets And This Is What We Found
If linkbuilding isn’t a piece of your digital marketing strategy, you’re missing out. Your website backlink profile—simply put, all of the websites linking to your law firm site—is a key ranking factor and most will tell you that it is safe to assume that it is the number one factor that Google takes into account. […]
