Imagine if your law firm could fit 1.8 million words’ worth of information in a five-inch by three-inch block of your website’s homepage? Think you could tell potential clients about your firm, brand, practice areas, communication style, etc.?
Luckily for you (and whoever is writing your homepage copy), 1.8 million written words aren’t necessary. Instead, use what video experts have deemed the equivalent: one minute of video.
Video is becoming an increasingly vital part of your firm’s website and overall online marketing strategy. More and more attorneys are adding videos to their websites, social media profiles, and blogs—and for good reason. According to video experts at SoMedia, video promotion is six times more effective than print and direct mail, and blog posts that include a video will attract three times as many links as a post with just plain text.
If you want to differentiate yourself from competitors, add professionalism to your website, and gain more leads, you need video.
The American Bar Association recommends using video to explain complex information in a simpler way. Because of the brevity of videos, many attorneys find they are forced to simplify complicated issues—usually in a way that is more understandable for clients. The ABA also points out that video gives potential clients an opportunity to put a face and personality to a firm name.
At GNGF, we want to help our clients attain the best web presence possible. To do so, we recommend having video on your site (especially a homepage video talking about your firm). To make things easy for clients, we have our own video packages available. If your firm is ready to take the next step in its marketing strategy, consider video as a useful and effective tool.