GNGF Can Help You Meet Your Estate Planning Law Firm Goals
As an estate planning law firm, you likely face fierce competition. This makes carefully curated, highly individualized estate planning law firm marketing services essential to your success. When you have a comprehensive marketing strategy, your firm is much more likely to meet its goals. A forward-thinking marketing agency for all your estate planning law firm marketing needs is crucial to your success. At GNGF, we have a deep understanding of the challenges you face. Our highly experienced marketing team has created strategies that focus specifically on estate planning. Our comprehensive, results-driven mindset can help your firm meet its vision and mission.
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Estate Planning Law Firm Marketing Strategies That Work
When you choose GNGF for your estate planning law firm marketing services, you have taken an essential first step toward marketing success. We will approach your marketing strategy from every available angle, including the following:
- Digital—In the competitive world of estate planning, having a robust digital marketing strategy is necessary. Your digital presence can include your website, and the content on your website is an essential component of your overall marketing strategy. Digital marketing services include paid ads and organic search engine optimization, social media, your website, client testimonials and reviews, eBooks, and many other components. Your digital marketing strategy will involve website optimization, helpful content, practice area pages, and more.
- Webinars—Webinars are an integral piece of estate plan marketing. With webinars, estate planning firms can utilize a one-to-many strategy for connecting with new leads and existing clients on ways that estate planning can be effective for them and if they need to make any changes to their existing estate plan.
- Paid Media—While it may not be your first thought when considering estate planning law firm marketing, a creative, well-produced video can give your firm an immeasurable boost. A well-thought-out, highly memorable promotional video or radio ad will reach a broad audience with your message and gain brand recognition. Potential new clients remember your name, law firm, and message when they see or hear it multiple times. OTT (Over the Top advertising) addresses a society that has wholeheartedly embraced streaming services by allowing your ads to air on Roku, Hulu, Apple TV, Amazon Prime, and more.
- Reputation—Your estate planning law firm’s reputation is a critical component of your marketing efforts. Before the Internet, a law firm’s reputation was built mainly through word-of-mouth. Satisfied clients told other prospective clients about their experience with a particular estate planning lawyer, resulting in more clients. Today, reputation is also built through online reviews, social media presence, digital marketing, paid media, print media, and more. One component of our marketing strategy for your estate planning law firm will be to build and highlight your firm’s stellar reputation in the industry. Our proven process and tools have helped firms obtain more online reviews, bolstering their overall reputation in the eyes of new prospective clients online. We also encourage our estate planning law firms to take part in community events to connect with the communities they serve.
- Cross-channel—To ensure your prospective clients are properly nurtured, your brand and message must be consistent across every channel. This means that whether a prospective client finds you on Instagram or a Google ad, they should garner the same impression. This allows prospective clients to know and understand what they can expect from your estate planning law firm, which, in turn, builds trust and reputation. Depending on your specific marketing needs, video may be implemented on your website to reiterate your message and brand.
- Branding—Building a solid brand is a vital part of a well-developed marketing strategy for your estate planning law firm. A strong brand is no longer optional for estate planning law firms that want to stand out in an increasingly competitive market. In short, branding distinguishes your estate planning law firm from others. Branding makes your firm unforgettable, outstanding, and well-defined, allowing you to communicate what makes your firm relevant to clients and potential clients. When your messages across all marketing methods are inconsistent, your branding is neither appropriate nor relevant. Good branding is distinctive, memorable, and, above all, consistent. Your brand includes tangible aspects like your logo, website, font, color scheme, and physical building. The intangible aspects of branding are more challenging and include your values and message. Communication tools like social media and your website are key to sharing your brand voice. At GNGF, we can help you discover and build your brand.
The Importance of Having Marketing Goals and a Dedicated Marketing Strategy Alignment
A dedicated marketing strategy and clear marketing goals for your estate planning law firm are indispensable to your marketing. Consider the following when you are thinking about estate planning law firm marketing services:
- Marketing Should Never Be “Set It and Forget It”—Although it might be nice to put marketing services in place and then forget about it, marketing is simply not something you can put on cruise control. When you implement the passive “strategy” of setting up your marketing services and forgetting about them, progress can reach a standstill. Setting it and forgetting it occurs most often in digital marketing. You may immerse yourself in headlines, keywords, SEO, and click-through rates to be rewarded with a few hundred hits. But if you simply sit back and relax, your numbers will gradually decline, and your visibility will hit a stalemate. At GNGF, we will help you nurture results along the way, promoting long-term growth.
- The Competitive Landscape—You need to compare your estate planning law firm’s ability to perform to that of your competitors, which requires an understanding of the market. Once you understand your competitors’ landscape and capabilities, you will better understand your own landscape and capabilities.
- Understanding Where You Are Starting and What is Realistic—When engaging in estate planning law firm marketing services, understanding where you are starting from and what results are realistic is vital. Perhaps your marketing journey is just beginning as you look to generate an online presence. Or, maybe you are a well-established estate planning law firm that has reached a plateau. At GNGF, we can help you determine where you are now, including what’s good and what’s not so good about that. Next, we will help you understand some realistic goals regarding marketing your firm.
- Understanding Timelines Related to Various Tactics—When you become a client of GNGF, we will answer all your questions and discuss anticipated timelines to reach your marketing goals. We will employ tactics and strategies unique to you and your estate planning law firm after determining where you are and where you want to be.
- Effective tracking and measurement—With any business, understanding the essential metrics and data to track is integral to measuring success. At GNGF, we can help you understand what metrics to pay attention to and what tools will help monitor the efforts we are working on.
OUR SUCCESSES: A Case StudY on Estate Plan Marketing
How We’ve Helped Estate Planning Law Firms Grow
We want to help your estate planning law firm grow and have the experience, knowledge, and skills necessary to make that happen. GNGF has been awarded by entities such as Hermes Creative, American Web Design Awards, BBB Torch Awards for Marketplace Ethics, and was recently recognized by Inc. 5000. We have many more awards and honors thanks to our deep commitment to excellence for every client. One of our many testimonials comes from Cheryl David, The Law Offices of Cheryl David, an estate planning law firm in North Carolina:
GNGF is definitely the best web and marketing company that I’ve ever worked with, and that’s saying a lot. During my 30+ years of practice I’ve worked with numerous companies and in-house marketing coordinators. Unfortunately, I was never satisfied. I was always promised more than was delivered, and sometimes I was fooled, because let’s face it, it’s hard to know what’s really going on with all this stuff. Fortunately, for the last 2.5 years I’ve been working with the GNGF team, and they’ve been incredible teachers. They listen, share their vision, and they’ve always delivered. I’ve been marketing my Estate Planning and Elder Law Firm online for over 22 years, since the ancient days of the dial-up modem, and it’s no longer drudgery, it’s fun.
My daughter Blaire and I are so grateful that we met the GNGF team at an AVVO Conference a few years back. Blaire recognized their talent and persuaded me to give them a chance. Thank goodness I listened. They’ve truly transformed our site and our marketing.
The team is not only responsive, they’re organized and creative. More important than those qualities, they’re friendly and truly skilled adapters of their ever-evolving trade.
I only have one hesitation leaving this review, and I’ll be candid, it’s my fear that everyone will learn about their super powers and they’ll get too busy to keep giving us so much attention. Oh well, I guess I’ll have to take my chances. Thank you GNGF
How the Estate Planning Law Firm Marketing Services at GNGF Can Help
At GNGF, we work with estate planning law firms on their marketing strategies to consistently provide highly successful marketing services through the development of a framework. We call this framework the GNGF Way, and our “way” involves emphasizing education, encouraging an understanding of your firm’s goals and strategies, focusing on transparency when executing marketing tactics, and utilizing measurable results. We emphasize a step-by-step approach to building and managing your individualized services. Contact GNGF today for an in-depth consultation.