Think about your business. Who are your current clients? Where are they living, what is their occupation, and what kind of car do they drive?
Does your current marketing strategy reach out to the clients that you’re trying to communicate with? Does your website and logo plainly resonate with them?
If you find yourself not having the answers to these questions, or not liking the answers you currently have, it might be time to rebrand. Taking a step back to assess your values, target audience, and overall unique selling position (USP) may be the laser-focused direction that your company is in need of.
At GNGF, we implement a thorough branding process with each client to determine the exact definition learn about their firm and their target audience. It is important that every attorney be able to clearly define the following about his or her firm:
- Vision: What makes you unique?
- Mission: What needs require addressing?
- Essence: What do you stand for?
- Personality: What characteristics make up your identity?
- Position: Who is your ideal client that you are trying to reach?
Take some time and make a meeting for you and your business partners. By dedicating a block of time (you won’t regret it) to write down your ideas, you can see if the firm needs to adjust the path it is currently taking.
The goal of every marketing strategy is for the right law firms to be connected with the right clients. Your business is important, and so are your clients’ legal issues. By reassessing your branding, you can connect the right people and establish useful relationships.