A struggle that many law firms face in their communities is maintaining top-of-mind awareness. With many marketing strategies, not every interaction will be with someone who needs an attorney at that exact moment. But by becoming a familiar brand in a person’s mind, your firm can increase the likelihood that he or she will contact […]
Archives for March 2014
Why Your Law Firm’s Website Needs Video
Imagine if your law firm could fit 1.8 million words’ worth of information in a five-inch by three-inch block of your website’s homepage? Think you could tell potential clients about your firm, brand, practice areas, communication style, etc.? Luckily for you (and whoever is writing your homepage copy), 1.8 million written words aren’t necessary. Instead, […]