Content

Should Link Building Be A High Priority for Your SEO Efforts? Let me be clear; I am not going to argue that your backlink profile should not be a consideration in your law firm’s Search Engine Optimization efforts. However, both honest misunderstandings and bad information circulated by bad actors continue to permeate discussions on the […]

You may be surprised by my answer here, and maybe I am being a bit contrarian or borderline idealist, but I do not believe that most lawyers should have a blog on their website. What? Are you crazy? I know that there are over 7 million results on Google when searching for, “should lawyers blog?” […]

By Ben Dahl Take a look at this search result for “what to do after a car accident.” Notice anything? 1. Everyone has the same content. On a quick scroll, what would stand out to you? Probably the only unique result. User focused headlines are stronger than SEO focused headlines. Sources that provide checklists and […]

UNDERSTANDING CONTENT STRATEGY AND LINKABLE ASSETS By Justine Daley I recently played a pretty tough game at a user experience and interactive design meetup. To play the game, we were each given a piece of paper with a phrase on it. We needed to say whether or not the phrase on our paper was “content” […]

By Justine Daley If you went to Lawyernomics this year, you may have participated in a session with Ann Handley, Chief Content Officer at MarketingProfs. Because of my involvement with the American Marketing Association, I was lucky enough to see her speak right here in Cincinnati, Ohio. Her main point was about being bigger, braver, […]

By Jabez LeBret With the political circus surrounding the still far off election, the FTC announced a huge announcement that could directly impact your law firm’s marketing. This new rule on native advertising (we will get to what that is in a second) was overshadowed in December by other news. Many things in life go […]