Increase the ROI of your marketing campaigns from the middle-out, with improvements to the way you capture, screen, and schedule new leads. By Maddy Martin, Smith.ai Maddy recently joined us on our GNGF LIVE! broadcast where we discussed referrals, your intake process, and more. Catch the replay here . Solo attorneys face extra burdens compared to lawyers working for bigger […]
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SEO vs. SEM: Which Should Your Law Firm Invest In?
I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]
Is Organic Search Dead? No, But It’s Not the Same.
Since Google introduced “infoboxes” to their search results pages (SERPs) in 2012, they have continued to expand the types of knowledge that they display, as well as the depth of information that they provide. This has especially held true in recent years, as they have added answer cards to the top of SERPs, essentially telling the searcher […]
How Do I Work Best With My Law Firm Marketing Team or Agency?
As we’ve talked to attorneys throughout the years, we’ve noticed that a number of law firms have a deep mistrust of marketers and agencies. Some have been burned before by agencies that weren’t transparent with their methods or results. Others blame a lack of prospects or new clients on the agency, saying they wasted their […]
How Do I Protect My Referrals as They Move Online?
Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. It is inevitable that referrals will continue to go online to find more information about the attorney or law firm that they were referred to before they contact them. We see the same behavior in every […]
How do I track which marketing efforts are bringing prospects to my firm?
Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. We cannot stress enough how important this question is. You cannot compare the different areas you are investing your marketing dollars if you are unable to track the campaigns where your prospective clients are being generated. […]
