As we’ve talked to attorneys throughout the years, we’ve noticed that a number of law firms have a deep mistrust of marketers and agencies. Some have been burned before by agencies that weren’t transparent with their methods or results. Others blame a lack of prospects or new clients on the agency, saying they wasted their […]
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SAQ: How Do I Protect My Referrals as They Move Online?
Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. It is inevitable that referrals will continue to go online to find more information about the attorney or law firm that they were referred to before they contact them. We see the same behavior in every […]
SAQ: How do I track which marketing efforts are bringing prospects to my firm?
Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. We cannot stress enough how important this question is. You cannot compare the different areas you are investing your marketing dollars if you are unable to track the campaigns where your prospective clients are being generated. […]
FAQ: I spent thousands on Google Pay Per Click Ads and had nothing to show for it. Where did I go wrong?
We have always been very upfront that it takes time to see search engine optimization (SEO) strategies drive enough traffic to start to see a return on the investment. In fact, it can take up to 12 months or more for some parts of the country and practice areas. Our data shows that this law […]
FAQ: Does My Law Firm Have to Be on Social Media?
Everyone says my law firm should be on Twitter and Facebook, I don’t have time for that, what should I do? In terms of Social Media, there are four items we want lawyers to think about: Have a branded presence on the major social media networks Treat social media as it was meant to be […]
FAQ: I Spent A Lot Of Money On My Website, So Why Is No One Calling Me From The Internet?
After spending a couple of hours talking about how law firms need to manage their online web presence, I often get this question. It often comes across in one of two ways, either the person sounds very defeated, or they are trying to challenge the content by saying they spent some money online and didn’t […]
