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Should Link Building Be A High Priority for Your SEO Efforts? Let me be clear; I am not going to argue that your backlink profile should not be a consideration in your law firm’s Search Engine Optimization efforts. However, both honest misunderstandings and bad information circulated by bad actors continue to permeate discussions on the […]

Everyone says my law firm should be on Twitter and Facebook, I don’t have time for that, what should I do? Updated November 5, 2019 In terms of Social Media, there are four items we want lawyers to think about: Have a branded presence on the major social media networks Treat social media as it […]

Increase the ROI of your marketing campaigns from the middle-out, with improvements to the way you capture, screen, and schedule new leads. By Maddy Martin, Smith.ai Maddy recently joined us on our GNGF LIVE! broadcast where we discussed referrals, your intake process, and more. Catch the replay here.  Solo attorneys face extra burdens compared to […]

With the proliferation of “fake news” and spam across the world wide web, it is a constant struggle to identify and weed out the truth from the frauds. In February of this year, Google published a whitepaper explaining their philosophies and methods of evaluating the trustworthiness of information online. In the paper, it is explained […]

I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]

Since Google introduced “infoboxes” to their search results pages (SERPs) in 2012, they have continued to expand the types of knowledge that they display, as well as the depth of information that they provide. This has especially held true in recent years, as they have added answer cards to the top of SERPs, essentially telling […]