My Site is a Part of the Internet, Right?

Wrong: Your site is accessed using the Internet, but it is not a part of it.

Although the terms “Internet” and “Web” are often used interchangeably nowadays, it is like using the terms “highways” and “cars” to mean the same thing. The Internet (the “highways”) is comprised of the infrastructure that physically connects the world, and the World Wide Web (the “cars”), or “www”, is made up of the actual content that is built upon the Internet.

The easiest way to think about this concept is to understand that, in the consumer market, one cannot exist without the other; they are two components of the digital world that intertwine to create the online experience that we all rely on.

So my Site is a Part of…the Web?

Correct!
The Web is simply the collection of hosted pages that have links between them, forming a meshed structure of content, with one thing connected to several others, which are each then connected to several other pages, and so on.

Theoretically, starting from any page on the Web, you should eventually be able to reach any other page, using only embedded linking. The more strands in the web that are linking to a certain page, the higher the value associated to that page will be, which is especially important for Search Engine Optimization, and it’s why we place such an importance on creating high authority backlinks to your site.

It not only brings referral traffic to your content, but it also says to Google, “Hey look at me! This site that you already know is a pretty good site thinks my content is good enough to connect with them, so this must be high-quality stuff, too!”