By Justine Daley
Every year, hundreds of lawyers flood to Las Vegas to immerse themselves in the law firm marketing education that Lawyernomics provides. I interviewed one of them: Tony Gargulie, an attorney at The Law Offices of Barbara A. Bowden about his experiences at Lawyernomics this year. We talked for over an hour about his takeaways, but here are some of Tony’s key points:
Be a Lawyer on Demand
Tony: “One thing that really stuck out to me was from Mark Britten, although he said basically in this environment how consumers are wanting stuff on-demand, with the creation of Uber and any type of where you can order it on your phone that you really need to be like water and work with consumers when they want, how they want and where they want.
Basically, make it as easy as possible to communicate with your clients, whether that’s through email, or text or anything. Make everything very accessible to the consumer because there’s different ways that consumers want to communicate with you. Younger generation, they love to text. People who like to email. Some people like phone calls. You really got to have a diverse way that you can communicate with people so you can reach out to potential consumers that want to communicate their way. “Be like water,” I wrote down in my notebook.”
Do Stuff Worth Talking About
Tony: “Another takeaway came from Scott Stratten. He basically said to “un-everything”. He has “un-learn” tattooed on his arm, but it’s like “un-marketing”, like “do things differently.”
One thing that he said that stuck out to me was that, “If you want word-of-mouth, do stuff worth talking about.”
Getting involved in the community and getting stuff that’s going to be sharable within your local community instead of just doing just a bit more of blog posts of, “What to do with a DUI?” get involved create really interesting content and stuff that people are going to care about and are going to put on their Facebook wall and be like, “Oh, that’s really cool. I’m going to share this.”
Focus on the ROI
Tony: “Richard James is really big on the process, the procedures and inspecting your numbers. A lot of attorneys, even in our office, fail at really inspecting our numbers and having an idea of where leads are coming from, and really dialing in and honing in on what’s bringing you the cases.What’s making you the money? What are the lead generation sources that are bringing you the cases to have a successful business as opposed to a practice?
One of my goals of 2016 is to really hone in on the process and procedures and get everything systematized and find out where things are coming from so we can add marketing dollars into that area that’s been giving us the best ROI on it.
Best Part of Lawyernomics
Tony: “Probably one of the biggest things I enjoyed the most about the conference is meeting other attorneys that are not in your area. People are a lot more open with what they do, and what works, what doesn’t work.
A traffic ticket attorney in Ohio is going to be a lot more open with me as opposed to talking with a buddy of mine that’s a competitor. These conferences allow you to meet some really cool and great people that are doing similar things to you.”