To Educate and Empower Lawyers to Grow their Business
That is our core purpose at GNGF and why everyone here is excited to come into the office every day.
It is very purposeful that “Educate” is first in our mission statement.
We believe that an education-first approach is best when we are working with lawyers on the topics around growing a law practice that are not taught in law school. Topics such as marketing, technology, intake process, social media, practice management software, and more.
One of the reasons we feel so strongly about this is in part a reaction to the number of agencies that try to succeed by making it seem that they have some magic formulas that only they know about and you can never have that success without using their hidden black box of success.
I am sure you know this type of law firm marketing agency, they are the ones throwing around acronyms and terms like SEO, CRO, CTR, bots, backlinks, and bounce rate, but making you think it is some secret knowledge only they have. These are also the agencies not letting you see your actual analytics data or taking the time to walk you through it.
We are proud of the experience of our team and the work we do, but we do not believe that we possess some magic marketing pixie-dust that you can only get by working with us.
We are proud of the fact that our clients, and through our education efforts, many more lawyers, understand the why behind what marketing is successful.
However, we are most proud that we are able to provide enough information about what it takes to be successful marketing your law firm online that any lawyer could do most of it on their own but are able to make a real cost-benefit decision of their time vs. an agencies time.
That is why we educate first. We want you, the lawyer, to understand the real value of outside resources like a marketing agency, can bring to your business. We feel that real value is not fully understood until you have access to and can understand your law firm’s analytics and other data that we use to execute online marketing strategies.
We Wrote the Book On Legal Marketing—Literally
Our agency has taken this approach since we first began providing online marketing services to only law firms over seven years ago. We searched for books and articles that talked about marketing online for law firms that incorporate the best methods within the professional rules of conduct. However, we were surprised to find very little that was helpful.
After doing a lot of research (and we mean a lot, as most states have their own unique take on the ethics rules) and having success with a number of law firms, we decided to help fill this gap of information and undertook the effort of creating a book on this topic just for lawyers. Of course, no one told us just how much effort it is to write and publish a book.
Seven years and five editions later Online Law Practice Strategies remains a successful book in the industry and a big part of our educational mission.
Based on the early success of our book, we were invited to give Continuing Legal Education presentations at bar associations around the country. Even as our agency has grown over the years, the leaders at GNGF and the authors of our book continue to travel around the country to give CLEs at bar association events and other legal conferences.
Our Law Firm Marketing Education Resources
We have continued to add to our education-first approach to helping law firms grow their business over the years.
We have a successful blog where we talk about current marketing topics of interest to lawyers and our CEO, Mark Homer, also talks about some of the challenges of being an entrepreneur from the perspective of a fellow business owner.
In 2018, we started an interactive bi-weekly interview show called GNGF Live streamed to our Facebook and YouTube page. In 2019 we started our GNGF Tips series on our YouTube page. You can access these at GNGF.TV. This was in response to the many questions we get when we are out speaking, via email from people who have read our book, or attorneys who hit us up on our live chat feature on our website.
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At GNGF we have been working solely with law firms on their marketing strategy and execution for over ten years. Over this time, in order to consistently provide successful legal marketing services to hundreds of law firms across the country, we developed a framework. We call this Law Firm Marketing the GNGF Way, or you will hear us refer to it as The GNGF Way for short.
Our approach as a law firm marketing company is not to obfuscate things by making marketing online seem like some magic hidden in a bunch of acronyms (SEO, SEM, SERP, etc.).
Our framework, The GNGF Way was created out of the best strategies of our most successful client engagements and continues to be optimized over time.
It doesn’t focus on the latest fad of what is “tricking” the search engines or spamming the latest social media.
Instead, we focus on a step-by-step approach to building and executing on the law firm marketing strategy that is appropriate for your firm.
If you are interested in learning more about how the GNGF Way can help you define and achieve your law firm’s goals complete this short form to request a 30-minute consultation with one of our legal marketing experts. Or, just hit us up on live chat right now.