Miss GNGF’s Live LexisNexis Webinar?
Watch the Entire Presentation Now

Miss GNGF’s Live LexisNexis Webinar?
Watch the Entire Presentation Now

How can your firm gain an edge in an increasingly competitive legal marketing ecosystem? GNGF CMO Jabez LeBret was recently invited by LexisNexis to speak on that very subject, presenting a webinar that explored advanced marketing tactics for lawyers.

Didn’t get a chance to catch the webinar live? No worries! We’ve embedded a video of the full presentation below. Simply get your notepad ready and click play.

[Read more…]

July Newsletter | Check Out Our New Site

What Makes a Good Practice Management Software?

Office

When we speak at bar associations and legal conferences around the country, lawyers often ask us what tools we recommend to help a law firm run more efficiently. After talking with law firms and industry experts, we came away with the following must-haves of a practice management software.

Practice Management Software Must-Haves

Time Tracking: The majority of your profits come from your time; you’ve got to be able to track it. Regardless of your fee arrangement, you need to know the time you are putting in on each case and therefore the profitability of each case. You’re already doing the work—get paid for it.

Communication Tracking: Phone calls, emails, in-person meetings—legal matters require a lot of communication. This should all be in one centralized place—not in file folders, email inboxes, a hard-drive, or notepads. This allows everyone to keep a central eye on the case and reduces duplicate work or the need to wait on someone for an answer you already should have in the system.

Document Tracking: The more documents you create, the more you should have them matched to a central location where everyone who is allowed to access them can do so.

Mobility: You take your smartphone with you everywhere you go. I am sure you have looked at client matters on your mobile email, talked to clients on your mobile phone, or read research and briefs while away from the office. Practice management software should be right there in your pocket to capture your time and case-related communication and to access case-related information when you are out of the office. [Read more…]

Tres’s Beer:30 Spotlight: Madtree Brewing

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In January of 2013, three friends came together to start a brewery to capitalize on the ever-growing market of craft beer, and they became one of the fastest-growing breweries in Cincinnati. With backgrounds in home-brewing, engineering, and even a defense contractor, they sought out to do what they love: providing quality craft beer for the people of this town and beyond. Their success is not only measured by the number of check-ins on Untappd (121,042) and the Beer Advocate score of 97 percent, but also by the rate of growth. Madtree is in the process of opening another brewing location, as it has maxed out at its current location, which produces 25,000 barrels of beer a year. This summer, Madtree brewed up an amazing beer called Sol Drifter, a blonde ale with strawberries that captures the pure essence of summer. It goes down quite easy while playing cornhole and watching baseball, not that I know from experience. So, as our Beer:30 spotlight Madtree Brewing would say, “Make like a tree and…drink beer!”

GNGF Update: Welcome Alex

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Recently, we have been lucky enough to welcome Alex Schutte, Director of Operations, to the team. Alex inspires us all in how active he is—not only in the industry and the community, but physically as well. Alex did rings, high bar, and pommel horse for Arizona State’s Men’s Gymnastics team. Alex loves to support local businesses. When he’s not at work, you can find him at a local brewery, craft cocktail lounge, or new concept restaurant. Alex co-founded the Cincinnati Intern Network Connection, a program that connects interns and co-op students with other young professionals and experiences in the area. While he has vowed to only sing boy band songs during karaoke, many people still compare him to John Legend—that is, if John Legend had a great afro.

From the Desk of: Alex Schutte

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As the new Director of Operations at GNGF, I will be in charge of overseeing our Marketing Services business line, constantly focused on improving operating procedures and technologies to ultimately improve the value we add to our clients’ business.

In the marketing world, there are so many tactics, channels, and slick new technologies popping up every day that it can be hard to separate out the fluff. Not a second goes by that a marketing leader or business owner doesn’t get sucked in by what I call “shiny object syndrome” and buys some new app, tries some new technology, or puts a ton of money into a new tactic because he thinks it’s cool, will magically solve all his problems, or even worse, because his competitor down the street is doing it.

But how do you prioritize what’s best for your business? The truth is, you don’t have to do everything under the sun—only the things that will have the most impact on your business. You don’t have a strategy until you can say, “No.” [Read more…]

Stop Working for Free. Get Practice Management and Increase Profits.

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How much time do you spend each day managing the business side of your practice? Each month? How does this compare to the amount of time you get to spend on the bread and butter of your business: practicing law?

In a survey conducted back in October 2014, 58 percent of law firms surveyed said they spend too much time on billing—either one or two full days a month. For many of you, administrative time like this is not billable. That’s one or two days you are essentially working for free.

If you have the luxury of getting paid for this time, it is far less than you would make off of actual client work. Put simply, your time should be much better spent. Intaking, billing, making collection calls, tracking time, running reports, filing documents—these are all necessary tasks that can keep you from doing what you are in business to do: being a lawyer. [Read more…]

#Trends: Is Google+ Dead?

phone-762550-1024x683#There has been a lot of talk of the unofficial death of Google+. However, the platform is seemingly still alive and kicking, which is possibly why people have barely noticed that one of the world’s largest platforms is slowly dying. There is still vibrant life in Google+ communities, which is where most users have turned their focus and attention, too.

#There is always talk around what the newest social media platform will be. Two new platforms have created a lot of buzz lately. Periscope—owned by Twitter—and Meerkat are both live-streaming applications that allow users to send and view videos from around the world. It is a race to the finish line for live-streaming dominance.

#Facebook has announced a new tool that will enable publishers to provide a better experience for their audience. Facebook’s Instant Articles gives publishers control over their brand experience, while allowing them to monetize on selling ads in their published articles. These articles will provide faster load times and interactive elements.

GNGF Success: Andy Leads GNGF in Google Analytics Certification

IMG_0395We normally dedicate this section to a client success, but this time we are going to brag about one of our own. We take analytics seriously, and that is why each full-time employee must get Google Analytics certified. Since Google dictates so much of what you need to be doing to attract more clients, we decided that it was no longer enough for our SEO team to be the primary experts in deciphering and understanding the back-end of your Internet presence. So we figure that if we are to best serve our clients, it is critical that we are all certified in this area.

Our SEO team led the way in this company effort. One particular member has been an incredible inspiration to us all. Andy Lunsford is a Digital Marketing Analyst on the SEO team and has become our go-to guy for any and all problems around the office. In fact, we dubbed him the “firefighter” at GNGF. He has his hands in so many things and is such a crucial element to our success as a company. [Read more…]

Ethics: Biggest Security Concerns

Last month, we discussed some of the issues facing lawyers and data security. Enough people asked for more information about the ABA’s guidelines that we wanted to help clear up some questions.

This makes up part of our security audit that we perform for firms and covers a piece of an entire hour-long CLE we deliver. Please continue to read more about this topic, as it is a fast-changing environment. [Read more…]

Lessons From Lawyernomics

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During the second week of May, GNGF held its first unconference leading up to Avvo’s Lawyernomics. From cloud solutions to advanced marketing tactics, here are a few takeaways from both conferences.

Having More than One Website

There is a resurgence of multiple websites based on geo-location or practice area for law firms. Back are the days where you may separate out each of your major practice areas into separate domain names with unique branding. The upside is target brand messaging and improved conversion rates. The downside is cost. Having two websites requires double the work, so if you go this route, be ready to invest the right amount of resources to make it successful. [Read more…]