Welcome to Day 15. This is just a reminder that today’s challenge is to finish up the directories that you didn’t get to on Day 14. Below are the instructions from yesterday. After today we move on to discuss your website.
Today we will go back to your Snapshot report that you received when this challenge started (if you still don’t have one, reach out to us). The Snapshot report showed you a number of listings that we consider to be typically very important. While these may not show up on the first three pages, they are often used by Google to influence their local search data for your firm. In fact, in claiming and optimizing some of these, you might start to see them appear on the first couple of pages of Google for your name.
Look at your Snapshot report and find any directory where your name, address, phone number, or URL was shown to be incorrect. Compare that with your spreadsheet of directory listings that you have already worked through. If you find one not on your list, add it. One that you might not have seen in your list but is often on the Snapshot is Bing Local. That is because the search engine you used so far to clean up your directories was Google.
While Google still dominates most searches, it is a good idea to claim and optimize your Bing Local profile. So many law firms forget this and anyone with a new Windows 10 OS might end up using the default Bing search on those devices.
Another directory that we didn’t talk too much about yet but worth adding on your list is Yelp. Yelp influences the reviews and details on Apple Siri listings which helps with voice searches now happening on iPhones.
Once you have your list of directories from the Snapshot report added to your spreadsheet, divide the effort up over today and tomorrow and begin working through the list.
By the way, the Snapshot report is a static document that we ran when you joined the challenge. If you have not taken advantage of using our tools yet, this is one area where they really help. We have a reputation management dashboard that monitors and show you directory listings that do not match your name, address, or phone number and give you a link in the dashboard right to that directory listing. It really streamlines the process.