We have always been very upfront that it takes time to see search engine optimization (SEO) strategies drive enough traffic to start to see a return on the investment. In fact, it can take up to 12 months or more for some parts of the country and practice areas. Our data shows that this law […]
FAQ
FAQ: Are people really reading online reviews when looking to hire a lawyer?
I can tell you with much certainty that people read reviews before calling an attorney. In fact, we have heard from clients, the ones who have done a great job building a review culture in their firm and have a lot of great reviews online, that they have received phone calls from people who specifically […]
FAQ: I Spent A Lot Of Money On My Website, So Why Is No One Calling Me From The Internet?
After spending a couple of hours talking about how law firms need to manage their online web presence, I often get this question. It often comes across in one of two ways, either the person sounds very defeated, or they are trying to challenge the content by saying they spent some money online and didn’t […]
FAQ: Why is That Law Firm Ranking Higher Than Mine?
We get this question a lot. It often comes to us in two ways. First, someone at a CLE will come up during a break and tell us all the things they are currently doing to work on their search ranking. But they are frustrated because some other law firm is ranking above them on […]
FAQ: Do I Really Need A Law Firm Blog?
You may be surprised by my answer here, and maybe I am being a bit contrarian or borderline idealist, but I do not believe that most lawyers should have a blog on their website. What? Are you crazy? I know that there are over 7 million results on Google when searching for, “should lawyers blog?” […]
The Top 8 Online Legal Marketing Questions—And What You SHOULD Be Asking
We have been very fortunate to talk to thousands of lawyers across the U.S. and Canada. Whether it was at legal conferences and CLEs, joining as an expert guest on webinars and podcasts, or just talking on the phone, email, and chat to those following up from questions after reading our book . A bar association […]
