Search engine optimization is like the Force: it has a light side and a dark side. At GNGF, we practice white hat SEO. (We’re the Jedi.) This type of SEO works in compliance with Google’s terms and conditions, helping to raise your website in search results based on the merits of your website. Black hat SEO, on the other hand, uses spammy techniques to unethically raise rankings.
Unfortunately, there are many SEO firms out there that promise quick and easy results through black hat SEO. But these techniques are not something you want to implement. In the past eighteen months, Google has rolled out several algorithm updates designed to crack down on unethical SEO.
When these updates took effect, hundreds (if not thousands) of websites using black hat SEO were dropped in results or delisted altogether.
There are severe consequences to using black hat techniques to get your website to rank. At GNGF, we believe in a long-term, natural approach to SEO. Using effective above-board techniques to rank will result in a website that can weather any algorithm update.