We’ve talked about the importance of getting reviews nonstop for years. Reviews continue to be an extremely important tool for protecting your referrals and growing your leads on the internet. As a matter of fact, according to a BrightLocal survey , 86% of people read reviews for local businesses before making a purchase. If they are between…
Warning
What does, “404: Article Not Found” Mean?
How often do you click a link or enter an address, only to receive the following statement: “404 Page Not Found?” It’s frustrating to a user, and bad practice for a site owner to not clean up these “dead links” that lead to nothing. It is impossible to avoid a user mistyping, however, so it…
PLACES YOU MIGHT LEAK YOUR CLIENT’S CONFIDENTIAL INFORMATION
By Jabez LeBret Remember when you could stroll down the street on a sunny afternoon, comfortable that you are not at risk of violating your client’s confidentiality? Thank you Internet for making things in life easier—including accidentally violating Model Rule 1.6 Confidentiality of Information. This is not intended to scare you. Technology has positively impacted…
DON’T TAKE RISKS WITH YOUR ONLINE REVIEW STRATEGY
By Chris Casseday As you probably already know, online reviews are extremely important. And this applies to law firms, restaurants, and countless other businesses. Many companies obtain reviews through sweepstakes contests. Participants are able to enter the sweepstakes by leaving a review on the website. Nike, Nordstrom, and JCPenney all offer between $100 and $1000…
Warning: Attorney Bio Pages
As digital marketers and lawyers alike, we are constantly asking ourselves the ever-present question: what website content actually persuades people to pick up the phone? By incorporating new technology into our process, we have just begun to hone in on a few possible answers. Heat mapping has allowed us to take a front row seat…
Warning: Get Involved
When you are creating your law firm’s online presence, it’s only natural to try to expand your client sphere. However, don’t forget about the importance of your local community. When clients are in need, they will be looking for credible lawyers nearby.
