A gatekeeper is meant to keep unwanted and unimportant calls from distracting and disturbing you during the workday, when you are helping a client or preparing for court. But what if your gatekeeper is keeping the potential clients you want from coming in?
Do you know where your business email lives? This likely isn’t something you’ve ever considered, but what type of server hosts your email is incredibly important. There are multiple types of servers that can host your email; however, we recommend that your email reside on a server dedicated to hosting emails. This server should also […]
In past newsletters, we’ve spoken about the importance of clear and consistent information in directory listings, even down to “Suite” versus “Ste.” For attorneys and firms who share an office building with other law firms, correct directory listings are even more important—and even trickier to maintain. Google and other directory services can easily mix up […]
Search engine optimization is like the Force: it has a light side and a dark side. At GNGF, we practice white hat SEO. (We’re the Jedi.) This type of SEO works in compliance with Google’s terms and conditions, helping to raise your website in search results based on the merits of your website. Black hat […]
Creating citations (also called online directory listings) is likely one of the most time-consuming, labor-intensive parts of building a successful online presence. And beware anyone who says otherwise! We’ve mentioned before—on our blog and in our presentations—that citations must have the exact same information, down to the last punctuation mark, in order to positively affect […]