On Oct. 17, Google started the rollout of its newest Penguin algorithm, which has been dubbed Penguin 3.0. It has been over a year since the last major update of Penguin, which happened on Oct. 4, 2013. The Penguin update was created to find sites that are spammy and do not comply with the Google […]
Archives for October 2014
As digital marketers and lawyers alike, we are constantly asking ourselves the ever-present question: what website content actually persuades people to pick up the phone? By incorporating new technology into our process, we have just begun to hone in on a few possible answers. Heat mapping has allowed us to take a front row seat […]
The landscape of digital marketing is constantly changing; with Google algorithm updates, evolving SEO techniques, more algorithm updates, increases in local online competitiveness, and so on, the GNGF team is constantly adapting its strategy to help clients get found via organic search.