by Brianna Sullivan We’ve been harping on it for months: your law firm MUST have online reviews. We knew from our research and observations the importance of this part of your online presence, but now Bright Local has provided us with the stats to back it up. Here we have the highlights from the Annual […]
Archives for December 2016
WHY COMPANY CULTURE IS MORE THAN HAVING A PING PONG TABLE: PART 2
by Mark Homer In Part 1, we discussed how company culture—having happy employees and a healthy work environment—isn’t just important for employee satisfaction, but it can actually make an impact on the growth of your business. We have done research and focused on the main reasons people leave a company, which are: Job characteristics not […]
IS YOUR LAW FIRM’S MARKETING STRATEGY READY FOR 2017? GNGF PREDICTIONS
by Justine Daley, Mark Homer, Chris Casseday, Tres Homer, Joe Brodar, and Brianna Sullivan There were a lot of changes this past year in Google search algorithms, from Penguin being baked into the core algorithm, local search factors adjusted that led to expansion in the distance for 3-pack, and more. Mobile-responsive really took off, with […]
WHAT YOU MISSED IN 2016
By Ben Dahl At GNGF we like to stay in the know about current events, and, wow, has 2016 been an exciting year. Cleveland finally ended a 52 year drought when the Cavaliers won the NBA finals but then we watched the Indians fall to the Cubs in the World Series, ending their 108-year championship […]
NOTABLE LEGAL MARKETING ETHICS CHANGES IN 2016
By Chris Homer One of the most important ethics changes in legal marketing revolves around the word technology. In the ABA model rule 7.1 [8], they added a general competency to keep abreast with “relevant technology.” Now, obviously those two words are incredibly vague. Technology could encompass everything from email to VR Headsets to self-driving cars. […]