On Oct. 17, Google started the rollout of its newest Penguin algorithm, which has been dubbed Penguin 3.0. It has been over a year since the last major update of Penguin, which happened on Oct. 4, 2013.
The Penguin update was created to find sites that are spammy and do not comply with the Google guidelines, especially when it comes to linking. Sites that fall under the category above receive a manual action penalty in which Google tells you that you are being penalized, or an algorithmic penalty, which is not as significant but does affect search visibility and rankings. [Read more...]