By Joe Brodar For a small law firm, hiring an IT company may seem like a challenge and an unnecessary expense, but taking the time to hire the right one is important. If you choose the wrong IT firm, it can have a devastating impact on your business, potentially costing you customers, relationships with other […]
Archives for May 2016
HOW SNAPCHAT, PERISCOPE, OR PODCASTS COULD BE THE NEXT SOCIAL MEDIA MEDIUM FOR YOUR LAW FIRM
By Justine Daley Podcasting, live video streaming and Snapchat (yes, Snapchat) offer big opportunities for law firms this year. PODCASTING While not new, podcast consumption is on the rise. According to recent research, more than 60 percent of listeners are between 25 and 64 years old, and the podcast consumer is a lot wealthier compared […]
ARE ORGANIC RESULTS WORTH THE WAIT?
By Chris (Tres) Homer Even as marketers we receive emails all the time from SEO companies telling us that they can get us ranked on “[insert keyword here]” in only 1 month for such a small fee. A lot of these companies even offer a guarantee on the ranking. To an attorney who needs leads […]
CREATE AN AWESOME INFOGRAPHIC WITH THESE 5 TIPS
By Brianna Sullivan If you use social media platforms like Pinterest and Facebook, you’ve definitely seen or shared an infographic or two. As legal marketers, we love infographics because they help us communicate complicated topics in a way that’s easy for anyone to understand. They are also very shareable online. But creating an infographic isn’t […]
ARE PAID LAWYER DIRECTORIES WORTH IT?
By Tara Bailey As Account Managers, we are often asked whether or not paid law directory services like Avvo, Findlaw, and Lawyers worth the investment. When deciding if these paid services are right for your firm, there are a number of benefits to consider. BRANDED SEARCH From an SEO perspective, one of the most important […]
Our Favorite Visual Asset Resources
A primary tool in any designers’ arsenal is a list of good visual asset resources. Whether this is stock photography, vector drawings, or icon sets, the number of online resources are seemingly endless. While working as a web designer, I’ve used several different resources; here are a few of my and the GNGF teams’ favorites. […]