Imagine if your law firm could fit 1.8 million words’ worth of information in a five-inch by three-inch block of your website’s homepage? Think you could tell potential clients about your firm, brand, practice areas, communication style, etc.? Luckily for you (and whoever is writing your homepage copy), 1.8 million written words aren’t necessary. Instead, […]
Law Firms, Your Competition Online is Not Who You Think It Is (Part One of Three)
I was reading a well written article by Nathan Safran from Conductor, Inc. about search rankings and competitive analysis the other day when I realized that, while we take similar steps all the time for our law firm clients, we have never blogged about it and we only touch on it a bit in our […]
Ethics: Review Response Results in Reprimand
If you’ve been following our blog or have received our previous newsletters, you might remember that we talked about the ethics of responding to reviews before. We discussed how important it is to make sure that you respond to reviews—particularly negative reviews—with care. A wrong move in this area can lead to an ethical violation […]
Local SEO Tools to Help You Get Found
There is an old adage that goes, “Work smarter, not harder.” By applying this basic concept, you can effectively manage your time and produce quality results. In the realm of SEO, however, it seems that some of the most important factors in delivering a quality product take time, energy, and endless cups of coffee. In […]
Lawyers are Salespeople? Of Course!
As a marketing and professional sales student at the University of Cincinnati, it’s apparent to me that if you provide a service, you need to be able to sell that service. As an attorney you need to be able to not only to sell your services, but also yourself. The number one job as an […]
Is Google’s Hummingbird Update Affecting Your Law Firm’s Web Traffic?
Google recently released the “Hummingbird” algorithm update, sending a shockwave of panic (though really unnecessary) through the SEO and digital marketing world. As an attorney, you may be wondering what a tiny, shimmering bird known for it’s pollination tactics has to do with where your firm’s ranking on the search engines results page. So, with […]