We cannot overstate the importance of blogging. It is an absolutely critical piece of a law firm’s online presence: there is no getting around it. Most attorneys understand that they must have a blog on their website, but many aren’t sure what they should include on their blog. If you are wondering what to write […]
Managing Your Prospects and the ROI of It All
As a lawyer, you are well educated in the matters of law and critical thinking. But what you may be forgetting is that you need to build your business. Part of growing your practice is understanding how to manage your prospect flow and track your return on investment (ROI). Over the last few years, I’ve […]
Importance of Locally Optimized Directory Listings
In 2015, there will be an estimated 169 billion local searches conducted (according to BIA Kelsey). What can you do to take advantage of your local market? The top three foundational ranking factors are so closely related that they can be combined into one main category: structured citations. In order to have a well-structured citation, […]
Ethics: Responding to Negative Reviews
Consumers trust online reviews from strangers just as much as they trust real-life recommendations from family and friends. This makes having positive reviews on your law firm’s online profiles—Google+ Local, Yelp, AVVO, etc.—worth their weight in gold. But what about when an unhappy client leaves your firm a bad review? No matter how consistently you […]
Warning: Watch Out for Black Hat SEO Firms
Search engine optimization is like the Force: it has a light side and a dark side. At GNGF, we practice white hat SEO. (We’re the Jedi.) This type of SEO works in compliance with Google’s terms and conditions, helping to raise your website in search results based on the merits of your website. Black hat […]
Pay Per Click: Worth the Cost?
Budgets can be tight in this economy, particularly when it comes to marketing. Saving money while still gaining business is a delicate balance, one that many companies are trying to strike. But in today’s digital age, it’s hard to get business if you don’t advertise online. As you know (if you’ve read our earlier posts), […]