Facebook has long been the reigning king of organic, social outreach. However, the social network is now rolling back the number of friends and fans that actually see your posts. According to a recent study released by social@Ogilvy, we appear to be approaching “Facebook Zero,” in which organic reach of the content that brands publish on […]
Avvo, Clio, and More Contribute to Third Edition of Online Law Practice Strategies
Last month, we were excited to see the third edition of our best-selling book, Online Law Practice Strategies, hit the shelves on Amazon and other online booksellers. For the third edition, Creative Design Lead Haley Biel encouraged us to move the book to a full-color format, which allowed us to include more graphics in which […]
Ethics: Practicing in Multiple States
Practicing law in multiple states can be tricky. The American Bar Association prohibits lawyers from practicing in jurisdictions where they are not licensed. Lawyers who overstep the bounds of their licenses—even unintentionally—often get slapped with sanctions for committing a multi-jurisdiction practice violation. If you practice in multiple states, you are surely already aware of this […]
Google’s Panda Algorithm Softens
Pandas are represented as one of the most gentle mammals in the animal kingdom. Unless provoked, the bears won’t do much damage. Google seems to have caught on to this: its Panda algorithm is being softened for small businesses. Google’s head of the Webspam team, Matt Cutts, announced at Search Market Expo that the team […]
WARNING: Same Office Building, Different Law Firm
In past newsletters, we’ve spoken about the importance of clear and consistent information in directory listings, even down to “Suite” versus “Ste.” For attorneys and firms who share an office building with other law firms, correct directory listings are even more important—and even trickier to maintain. Google and other directory services can easily mix up […]
Success Story: Law Firm Newsletter
A struggle that many law firms face in their communities is maintaining top-of-mind awareness. With many marketing strategies, not every interaction will be with someone who needs an attorney at that exact moment. But by becoming a familiar brand in a person’s mind, your firm can increase the likelihood that he or she will contact […]