Now that you have your homepage and your attorney profile pages finished, the next most visited pages on a law firm website are the Practice Area pages. These pages are fairly straightforward. They describe each of the various areas of law you practice. Today’s challenge is to write a top-level page for each of the […]
Archives for March 2019
Protect Your Referrals Challenge Day 18: Your Attorney Biography
Now that you have moved a lot of your CV information off of your homepage and replaced it with emotional, consumer advocacy copy, you still need a place to tell the prospective referral about you as the attorney they could potentially be working with for months to help solve their complex issue. That is where […]
Protect Your Referrals Challenge Day 17: Website Content
After yesterday’s assignment, you should either be confident that your website works on a mobile device and positively represents your firm or you should have a plan to create a better designed and mobile-friendly website. Over the next four days, we are going to focus on the content to put on your website. Today our […]
Protect Your Referrals Challenge Day 16: Your Website
It’s day 16 of the challenge and now finally we leave directory listings behind. We are going to focus on your website for the next few days. Your website is the central hub for all of the different directory listings and social media profiles you have created and optimized so far. While a prospective client […]
Protect Your Referrals Challenge Day 15: Revisiting the Snapshot Part 2
Welcome to Day 15. This is just a reminder that today’s challenge is to finish up the directories that you didn’t get to on Day 14. Below are the instructions from yesterday. After today we move on to discuss your website. Today we will go back to your Snapshot report that you received when this […]
Google’s Spam Filters May Be Helping Your Backlink Profile
With the proliferation of “fake news” and spam across the world wide web, it is a constant struggle to identify and weed out the truth from the frauds. In February of this year, Google published a whitepaper explaining their philosophies and methods of evaluating the trustworthiness of information online. In the paper, it is explained […]