With the proliferation of “fake news” and spam across the world wide web, it is a constant struggle to identify and weed out the truth from the frauds. In February of this year, Google published a whitepaper explaining their philosophies and methods of evaluating the trustworthiness of information online. In the paper, it is explained […]
Protect Your Referrals Challenge Day 14: Look Back on Your Snapshot
Welcome to Day 14. A quick recap on what you have done so far: You have spent time working on your template so can be very consistent in your directory listings You submitted updates to the big data providers like Acxiom and InfoGroup You claimed (or requested a postcard if needed) your Google My Business […]
Protect Your Referrals Challenge Day 13: Guess What… 5 MORE Directories!
Today is the last day we are working through the list you created on Day 10. If you need a few more days that is fine, but we will be moving on to the next step tomorrow. Just to give you some relief, you may be happy to know that we only have two more […]
Protect Your Referrals Challenge Day 12: The Next 5 Directories…
We got started yesterday and as mentioned we are continuing this for a few days. Here are the instructions you saw yesterday. Take the next chunk of directories from your list and work through them. Notes from yesterday’s challenge: You probably have anywhere from 15 to 20 for a solo firm to upwards of 50 […]
Protect Your Referrals Challenge Day 11: The First 5 Directories
Hopefully yesterday was a nice break from claiming or optimizing directory listings, which we know becomes a tedious exercise of copy and pasting from your template spreadsheet. But, today we are back at it, armed with your tracker that you filled out. You probably have anywhere from 15 to 20 for a solo firm to […]
Protect Your Referrals Challenge Day 10: Googling For More Directories
Now that we have some specific legal and local directories claimed and optimized, it is time to turn our attention to what Google is serving up to your prospective referrals when they search for your law firm name or your name. Today will just be a fact-finding mission. Then we will use today’s work over […]