Yesterday we worked to help prospective referrals understand your prominence in the legal community by working on your Avvo profile. If you worked on the extra credit, you may have filled out your free Findlaw and Lawyers.com profiles too. Not only does this help prospective referrals who search your name learn more about you before […]
Protect Your Referrals Challenge Day 7: Facebook
We believe that Facebook is another important page to claim solely because your prospective clients likely spend a lot of time in the Facebook ecosystem. There are over 2 billion people on Facebook—30% of the world’s population. Many of those active users spend hours a day in Facebook and the other tools they own like […]
Protect Your Referrals Challenge Day 6: Google My Business
Today we are going to start the process of claiming what is arguably the most important directory listing you can claim: Google My Business. Your Google My Business profile can be a powerful tool to help with protecting your referrals. Remember back on Day 1 we talked about dominating page 1 of Google for searches […]
Protect Your Referrals Challenge Day 5: Finishing the Big 4
We talked about the data aggregators yesterday and hopefully you were able to get a nice jump on claiming and editing your law firm’s information on Acxiom and InfoGroup. Today we are focusing on the more difficult of the four aggregators: Factual and Localeze. Unfortunately, Factual doesn’t really have the concept of having an account […]
Protect Your Referrals Challenge Day 4: Your First Directories
The big four data aggregators are Acxiom, InfoGroup, Localeze, and Factual. Today we will focus on the first two and tomorrow’s challenge we will discuss the other two. These big four data aggregators have agreements with and collect information from many data sources. This includes websites that you visit and what you search for on […]
SEO vs. SEM: Which Should Your Law Firm Invest In?
I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]